Research + News | Topic: YouTube

The Kid YouTube Stars Your Kids Love

They’re the under-20 gamers, singers, toy unboxers, and vloggers of YouTube — and your kids are watching them. Read this article from Common Sense Media here.

What Do Teen Influencers Watch on YouTube?

Teen influencers are more likely to watch product reviews than any other type of video on YouTube, with 77% saying they go to YouTube to view such content.

Read the article here.

Most Popular Beauty Vloggers on YouTube

With more than 400 channels devoted to beauty and fashion, YouTube is essential viewing for any tween or teen eager to learn the secrets of makeup, hair, and personal style. Read the article from Common Sense Media here.

Top 10 Trending YouTube Videos of 2016

Including Adele, Grace VanderWaal, and water bottle flipping. View the list (and videos) here.

Group Warns YouTubers Over Fan Relationships

“Blurred boundaries” between prominent YouTube stars and their viewers can put young people at risk, a leading children’s charity has warned. Read the article here.

Teens Use YouTube, Gmail More Than Social Networks

91% of US teen Internet users said they used YouTube. Read the research report here.

For Global Kids, Linear TV Is The #1 Source

With so many sources available to consume video, which are global kids using? Read the research here.

In A First, YouTube Tops Kids’ Favorite Brands

Kids may like their snack foods, fast foods and television, but what they really love is YouTube. Read the article here.

Sex, Lies and YouTube: The Predatory Side of Internet Fame

Over the last few years, dozens have come forward to share stories of YouTube creators who have had inappropriate relationships with those who see them as bona fide celebrities. Read the article here.

YouTube Stars More Popular Than Mainstream Celebrities Among Teens

YouTube has seen a massive increase in viewership and according to a couple of surveys the popularity of YouTube stars among the connected teenage generation has increased rapidly, even more than traditional celebrities. Read the article here.