Research + News | Topic: Young Adults

Teens, College Students Favor Snapchat While Gen Z Spends Up To 11 Hours Per Day On Social

It may come as no surprise that Snapchat and Instagram have a solid lead over Facebook when it comes to the frequency that high school and college students use the social media channels, with young Snapchat users checking in at a rate of up to six times per day or more. Read the article here.

Millennials Eclipse Teens As Worst Drivers On The Road, AAA Study Finds

Rookie teenage drivers have long been seen as the worst motorists on the road, but now there’s evidence that their older cousins – millennials – may be the most reckless people behind the wheel.

Read the article here.

As They Move Through Life Stages, Millennials’ Media Habits Are Different And Distinct

According to Nielsen’s Q4 2015 Total Audience Report, Millennials’ don’t have a uniform media palate. Their lives are in rapid transition as they finish their educations, join the workforce, move into their own homes and start families. And how they connect and what they connect with follows suit. Read the insights here.

Young Adults Drawn To Mobile Love

A new Pew Research Center study found nearly 1 in 5 young adults use mobile dating apps. Read the article here.