Research + News | Topic: Young Adults
Jul 11, 2017
Gen Z Spends Less Time With Text
It seems that long and short form video is the way to connect with Gen Z. Read the article here.
May 4, 2017
Teens, College Students Favor Snapchat While Gen Z Spends Up To 11 Hours Per Day On Social
It may come as no surprise that Snapchat and Instagram have a solid lead over Facebook when it comes to the frequency that high school and college students use the social media channels, with young Snapchat users checking in at a rate of up to six times per day or more. Read the article here.
Feb 15, 2017
Millennials Eclipse Teens As Worst Drivers On The Road, AAA Study Finds
Rookie teenage drivers have long been seen as the worst motorists on the road, but now there’s evidence that their older cousins – millennials – may be the most reckless people behind the wheel.
Read the article here.
May 2, 2016
As They Move Through Life Stages, Millennials’ Media Habits Are Different And Distinct
According to Nielsen’s Q4 2015 Total Audience Report, Millennials’ don’t have a uniform media palate. Their lives are in rapid transition as they finish their educations, join the workforce, move into their own homes and start families. And how they connect and what they connect with follows suit. Read the insights here.
Feb 15, 2016
Young Adults Drawn To Mobile Love
A new Pew Research Center study found nearly 1 in 5 young adults use mobile dating apps. Read the article here.