Research + News | Topic: Television
May 1, 2015
Age of Technology: Generational Video Viewing Preferences Vary by Device and Activity
Globally, consumers largely favor TV as the device of choice for watching video programming. However, there are a few regional and generational differences in how we watch. Access the research from Nielsen here.
Apr 16, 2015
‘Traditional TV Viewing for Teens and Tweens is Dead. Not Dying. Dead’
Has media consumption really changed that drastically? Read the article here.
Apr 13, 2015
Tracking and Predictors of Screen Time from Early Adolescence to Early Adulthood
A 10-year follow-up study published in the Journal of Adolescent Health. Download and read the full report here.
Mar 24, 2015
Millennials Declare It’s Not Just The Cord, TV Content Doesn’t Cut It
For Millennials ages 13-24, digital delivers more relatable and entertaining programming. Read the research here.
Mar 19, 2015
How Social Media and the Post 9/11 World Shape Teen Viewing Habits
Social media has played a large role in how teens follow and interact with traditional media like television. Read the article here.
Mar 5, 2015
Grow and Tell: As Children Age From Toddlers to Teens, Their Media Palate Changes
As young consumers grow up, so do their media habits, Nielsen takes a look at the changes. Read the research here.
Feb 11, 2015
Millennials Spend More Time with Mobile, Impacts TV Time
New research suggests that millennials are spending more time interacting with mobile technology and it is decreasing the amount of time they spend with traditional television. Read the article here.
Dec 17, 2014
Teenagers and Tweens Watching TV Half as Much as Adults
Children aged 11 to 15 turning to online video and streaming services in greater numbers. Read the article here.
Aug 4, 2014
Screen Time: Most U.S. Teens Overindulge
Nearly three-quarters of American adolescents are spending too much time in front of computer and television screens, a new study finds. Read the article here.
Jul 9, 2014
TV Watching and Computer Use in U.S. Youth Aged 12-15, 2012
The CDC and the National Center for Health Statistics has released brand new data regarding teens and screen time. Download the full report here.