Research + News | Topic: Television

For Global Kids, Linear TV Is The #1 Source

With so many sources available to consume video, which are global kids using? Read the research here.

40% Of Youths’ TV Viewing Migrates To Streaming Video

Traditional TV viewing continues to decline among youth, while they are engaging in more video consumption via streaming methods. Read the research here.

Kids Who Text and Watch TV Simultaneously Likely To Underperform At School

The more time teenagers spend splitting their attention between various devices such as their phones, video games or TV, the lower their test scores in math and English tend to be. Read the article here.

Younger Viewers Watch 2.5 Times More Internet Video Than TV

YouTube is must-have service for 67% of consumers 13-24 while only 36% cite pay TV, according to Defy Media survey. Read the article here.

Children Spending More Time Online Than Watching TV For The First Time

Research finds that on average five- to 15-year-olds are spending three hours a day on the internet. Read the article here.

What Types of Video Content Do Millennials Watch?

There will be 78 million millennial digital video viewers in 2016. Read the report here.

Young People Watching Less TV

According to a new report from Marketing Charts, youth as a whole are watching less traditional TV. Read the full article here.

Teens and Millennials Are Abandoning Network TV

Network TV is in big trouble — according to Nielsen as reported by AdAge, viewership of broadcast TV shows on the big four networks (ABC, CBS, Fox, and NBC) among 18-to-49-year-olds is down 25 percent from last year.

Read the article here.

Kids and Devices: TV Is Easiest, Tablets Are Most Portable

Nickelodeon takes a look at what attributes kids associate with the different devices they use to watch content. View the research here.

Digital Natives Still Spend More Time with Traditional Media

Traditional TV is still the primary media device for kids and teens. Read the report here.