Research + News | Topic: Television
Apr 11, 2016
Younger Viewers Watch 2.5 Times More Internet Video Than TV
YouTube is must-have service for 67% of consumers 13-24 while only 36% cite pay TV, according to Defy Media survey. Read the article here.
Jan 28, 2016
Children Spending More Time Online Than Watching TV For The First Time
Research finds that on average five- to 15-year-olds are spending three hours a day on the internet. Read the article here.
Jan 8, 2016
What Types of Video Content Do Millennials Watch?
There will be 78 million millennial digital video viewers in 2016. Read the report here.
Dec 21, 2015
Young People Watching Less TV
According to a new report from Marketing Charts, youth as a whole are watching less traditional TV. Read the full article here.
Oct 9, 2015
Teens and Millennials Are Abandoning Network TV
Network TV is in big trouble — according to Nielsen as reported by AdAge, viewership of broadcast TV shows on the big four networks (ABC, CBS, Fox, and NBC) among 18-to-49-year-olds is down 25 percent from last year.
Read the article here.
Sep 16, 2015
Kids and Devices: TV Is Easiest, Tablets Are Most Portable
Nickelodeon takes a look at what attributes kids associate with the different devices they use to watch content. View the research here.
Aug 31, 2015
Digital Natives Still Spend More Time with Traditional Media
Traditional TV is still the primary media device for kids and teens. Read the report here.
Aug 26, 2015
To Have And To Hold, Literally – Or Just To Watch Digitally? The Evolution of Home Entertainment
With the average American now owning 4 digital devices, Nielsen takes a look at changes in TV viewers habits. Read the article here.
Aug 20, 2015
Kids Know Disney, But There’s More Interest In YouTube
Online viewing hasn’t changed everything, but YouTube and Netflix are the entertainment brands kids 8-18 are more interested in than any others. Read the article here.
Jul 7, 2015
Mobile TV Preferences Register Uptick, TV Set Preferences Drop For Teens
Big TV screens are still the dominating preference for overall viewers over other devices but increasingly far less so for young viewers. Read the article here.