Research + News | Topic: Online Shopping
Mar 22, 2017
How Teens And Smartphones Are Killing Teen-Fashion Retailers
In 2015, Forrester Research reported that, despite low incomes due to their youth, Generation Z consumers spent 8.75 percent of their total income online.
Read the article here.
May 4, 2016
Nordstrom Turns to Snapchat to Win Over Millennials
The Seattle-based department store chain only got active on Snapchat in November, but its popularity with the next generation of shoppers that Nordstrom wants to cultivate proved irresistible. Read the article here.
Oct 24, 2014
Millennials’ Social Shares Don’t Stop with the Post
Social chatter is becoming more influential on purchasing and consumption decisions. Read the report here.
Aug 28, 2014
Kids Head Back to School with Shiny New Devices
Not only are more teens going back to school with tech gadgets in hand, but mobile devices are becoming part of the back-to-school shopping experience. Read the research here.
May 23, 2014
Millennials’ Social Media Posts Influence Peers to Buy New Products
Nearly 7 in 10 Millennial social users are at least somewhat influenced to purchase based on friends’ posts. Read the report here.
Mar 11, 2014
Google Faces Suit Over Kids’ In-App Purchases
Children’s apps continue to face heat over accidental, unintentional, or unauthorized in-app purchases by kids. Read the full story here.
Feb 27, 2014
Millennials Use Different Social Networks to Post, Buy Different Product Types
Nearly 70% of millennial social media users are at least somewhat influenced to make purchases based on their friends’ posts. Read the report here.
Jul 3, 2013
Shop Online? Many Teens Do It, but More Prefer the Store
Despite being hyper-connected, many teens prefer to shop in-store, rather than online. Read the research here.