Research + News | Topic: Online Shopping

How Teens And Smartphones Are Killing Teen-Fashion Retailers

In 2015, Forrester Research reported that, despite low incomes due to their youth, Generation Z consumers spent 8.75 percent of their total income online.

Read the article here.

Nordstrom Turns to Snapchat to Win Over Millennials

The Seattle-based department store chain only got active on Snapchat in November, but its popularity with the next generation of shoppers that Nordstrom wants to cultivate proved irresistible. Read the article here.

Millennials’ Social Shares Don’t Stop with the Post

Social chatter is becoming more influential on purchasing and consumption decisions. Read the report here.

Kids Head Back to School with Shiny New Devices

Not only are more teens going back to school with tech gadgets in hand, but mobile devices are becoming part of the back-to-school shopping experience. Read the research here.

Millennials’ Social Media Posts Influence Peers to Buy New Products

Nearly 7 in 10 Millennial social users are at least somewhat influenced to purchase based on friends’ posts. Read the report here.

Google Faces Suit Over Kids’ In-App Purchases

Children’s apps continue to face heat over accidental, unintentional, or unauthorized in-app purchases by kids. Read the full story here.

Millennials Use Different Social Networks to Post, Buy Different Product Types

Nearly 70% of millennial social media users are at least somewhat influenced to make purchases based on their friends’ posts. Read the report here.

Shop Online? Many Teens Do It, but More Prefer the Store

Despite being hyper-connected, many teens prefer to shop in-store, rather than online. Read the research here.