Research + News | Topic: Millennials

Millennials Eclipse Teens As Worst Drivers On The Road, AAA Study Finds

Rookie teenage drivers have long been seen as the worst motorists on the road, but now there’s evidence that their older cousins – millennials – may be the most reckless people behind the wheel.

Read the article here.

Millennials Would Rather Delete Their Main Calling App Than Snapchat

Millennials hate calling on the phone so much that they’d rather delete their main phone app altogether than lose Snapchat. Read the article here.

Smartphones Are Especially Essential for Millennial Mothers

A look at some common characteristics of millennial moms and how they are using digital, mobile and social media. Read the interview here.

Belong to Gen Y? You Will Take Over 25,000 Selfies In Your Lifetime

If you belong to the millennials’ club — those born after 1980s – and continue your love with selfies till you grow old, you will have a collection of over 25,000 selfies during your lifetime, an interesting research has revealed. Read the article here.

Millennial Parents Turn To Net For Advice

Millennial parents are turning to the Web for advice about parenting, as well as managing family responsibilities. Read the article here.

What Types of Video Content Do Millennials Watch?

There will be 78 million millennial digital video viewers in 2016. Read the report here.

Distracted By Technology At Mealtimes – It’s Not Who You May Think

Which generation is distracted most by technology at mealtimes, and which generation eats away from home most frequently? The findings from a recent Nielsen global survey may surprise you.

Read the report here.

What Are Millennials Up To With Digital Video?

More than 9 in 10 watch digital video monthly. Read the rest of the report here.

Millennials’ And Teens’ Top 10 Favorite Apps

89% of 13-33 year-olds own a smartphone, but what apps are they using? Read the article here.

Digital Lives of Millennials

Research from the American Press Institute on Millennials and the first generation of digital natives. Read the research here.