Research + News | Topic: Media

Youth Movement: Gen Z Boasts The Largest, Most Diverse Media Users Yet

While Millennials continue to grab headlines for their tech-savvy penchant for adopting new technologies and their unique media behaviors, the first-quarter 2017 Nielsen Total Audience Report sheds some much-needed light on the NEXT generation of consumers—Generation Z—as well as how different generations adopt and use established and nascent devices and platforms.

Read the research here.

Gen Z Spends Less Time With Text

It seems that long and short form video is the way to connect with Gen Z. Read the article here.

Teens Switching To ‘On Demand’ Instead Of Live TV

A study of the viewing habits of children and teenagers in the UK highlights a number of important shifts in the way media is consumed. Read the article here.

You Won’t Believe What Kids Are Writing About Celebs, Book Characters, and Other Pop Culture Stars

Learn about the colorful world of fanfiction, where kids write and share original (but often racy) stories. Read this blog post from Common Sense Media here.

Have Media Habits Changed Among Millennials And Teens?

Gen Z is shifting away from blogs and publisher sites. Read the research here.

U.S. Adults Now Spend 12 Hours 7 Minutes a Day Consuming Media

US adults will spend more than half the day with major media. Read the research here.

Young People Spend About Twice As Much Time Watching Netflix As Live TV, And Even More Time On YouTube

On average, teens spent 34% of their video time watching YouTube, compared to 27% watching Netflix, and 14% watching live TV. Read the article here.

Netflix Adds Warning To Teen Suicide Series ’13 Reasons Why’

Netflix says it will add more trigger warning to its show “13 Reasons Why”, given its graphic depiction of sexual assault and suicide. Read the article here.

Teens Can’t Get Enough of Mobile Video

They watch a lot of Netflix and YouTube daily. Read the article here.

Popular Comedy YouTubers Kids Go Crazy Over

From silly skits to wacky challenges to entertaining rants, YouTube offers kids quick hits of comedy that they can’t find anywhere else.

Read the article from Common Sense Media here.