Research + News | Topic: Marketing

How Teens And Smartphones Are Killing Teen-Fashion Retailers

In 2015, Forrester Research reported that, despite low incomes due to their youth, Generation Z consumers spent 8.75 percent of their total income online.

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Hollister Targets Teens Where They Live: Their Phones

The game activation, which was created with Rovio Entertainment and TreSensa, functions as an ad to connect the brand with loyal and potential shoppers.

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What Do Teen Influencers Watch on YouTube?

Teen influencers are more likely to watch product reviews than any other type of video on YouTube, with 77% saying they go to YouTube to view such content.

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Do Parents Invade Children’s Privacy When They Post Photos Online?

Children’s photos that parents have posted online have ended up in advertisements and on pornography sites.

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Online Alcohol Marketing Linked to Drinking Among European Teens

Adolescents in Europe may be just as susceptible to online alcohol marketing as their counterparts elsewhere, according to a recent study in four countries that links the ads with kids’ likelihood of drinking and of binge drinking. Read the article here.

Microsoft Bans Corporations From Using Minecraft as a Marketing Tool

Minecraft is a huge deal for a generation of kids, and it is a great way to reach that young, crucial demographic. But marketers are no longer free to use the block-building game however they want to sell unrelated products. Read the rest of the article here.

Nordstrom Turns to Snapchat to Win Over Millennials

The Seattle-based department store chain only got active on Snapchat in November, but its popularity with the next generation of shoppers that Nordstrom wants to cultivate proved irresistible. Read the article here.

Tech Toys and Child Protection – The Internet of Toys

As connected devices gain traction and enter the world of children’s toys and gadgets, privacy concerns should addressed by manufacturers and parents alike. Read the article here.

How The New EU Data Privacy Laws Change The Kids and Teens Ad Market Forever

New European legislation not only calls for parental permission for kids to sign up on social sites, but also alters the restrictions of online advertising to children. Read the article here.

What Happens When A Famous Instagram Teen Stops Being Polite and Starts Getting Real

Instagram-famous teen and Australian model Essena O’Neill is using the huge platform she amassed by posting bikini photos and brunch tableaus to expose the truth about social media: that it’s “fake” and almost entirely staged.

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