Research + News | Topic: Generational Gap

Teens, College Students Favor Snapchat While Gen Z Spends Up To 11 Hours Per Day On Social

It may come as no surprise that Snapchat and Instagram have a solid lead over Facebook when it comes to the frequency that high school and college students use the social media channels, with young Snapchat users checking in at a rate of up to six times per day or more. Read the article here.

The ‘Get-It’ Gap

Kids want to speak their own language and have their own cultural reference points. We were no different when we were kids, and neither were our parents. Read the rest of the article here.