Research + News | Topic: Advertising
Jun 9, 2017
The Growth Of eSports
In the same way that Gen Xers elevated extreme sports in the 1990s and fueled the launch of the X Games, younger Gen Ys and Zs are driving the growth of eSports. Read the report here.
Jun 2, 2017
Teens Don’t Know Whether To Trust Ads
Survey finds group almost evenly split regarding their confidence in advertising’s veracity. Read the research here.
Feb 8, 2017
How a San Mateo High School Teacher Is Teaching Teens To Spot Fake News
A recent study found that most teens do not think critically about news stories they read online. Read the article here.
Dec 23, 2015
How The New EU Data Privacy Laws Change The Kids and Teens Ad Market Forever
New European legislation not only calls for parental permission for kids to sign up on social sites, but also alters the restrictions of online advertising to children. Read the article here.
Oct 5, 2015
Do We Really Want Virtual Reality?
Technology and marketing companies are excited about the emerging virtual reality opportunities, but should we be excited… or terrified? Read the article here.
Jun 2, 2015
Microsoft: Digital Trends 2015 White Paper
Microsoft has released insights into the digital consumer in their Digital Trends 2015 white paper. You can read more about the research and access the white paper here.
Sep 12, 2014
Why Chatbots are the Next Frontier in Teen Marketing
Will brands soon engage with teens using chatbots? Actually, many already are. Read more here.
Aug 28, 2014
Millennials Are Cashing In On Their Social Influence
Welcome to the new age of influence, where 20-something content creators can make big money online. Read the full article here.
Aug 7, 2014
How Internet Culture Gets Borrowed for Ads
Taking a look at the way marketers use Internet memes to hype their products. Read the article here.
Aug 1, 2014
‘You Have to See This!’ – Viral Video’s Musical Impact
Nielsen explores whether the use of songs in viral videos affects song sales. Read the insight here.