Research + News | Topic: Advertising

How a San Mateo High School Teacher Is Teaching Teens To Spot Fake News

A recent study found that most teens do not think critically about news stories they read online. Read the article here.

How The New EU Data Privacy Laws Change The Kids and Teens Ad Market Forever

New European legislation not only calls for parental permission for kids to sign up on social sites, but also alters the restrictions of online advertising to children. Read the article here.

Do We Really Want Virtual Reality?

Technology and marketing companies are excited about the emerging virtual reality opportunities, but should we be excited… or terrified? Read the article here.

Microsoft: Digital Trends 2015 White Paper

Microsoft has released insights into the digital consumer in their Digital Trends 2015 white paper. You can read more about the research and access the white paper here.

Why Chatbots are the Next Frontier in Teen Marketing

Will brands soon engage with teens using chatbots? Actually, many already are. Read more here.

Millennials Are Cashing In On Their Social Influence

Welcome to the new age of influence, where 20-something content creators can make big money online. Read the full article here.

How Internet Culture Gets Borrowed for Ads

Taking a look at the way marketers use Internet memes to hype their products. Read the article here.

‘You Have to See This!’ – Viral Video’s Musical Impact

Nielsen explores whether the use of songs in viral videos affects song sales. Read the insight here.

Are Teenagers Being Analysed Online for Targeted Advertising?

Google openly collects user data from its online services but not via apps for education, but there is a concern that the online activity of teenagers is being analysed for targeted advertising. Read the article here.

College Kids Cool on Tablets, Still Annoyed by Mobile Ads

Tablets are losing popularity among the college crowd. Read the full article here.