Jul 18, 2017
Youth Movement: Gen Z Boasts The Largest, Most Diverse Media Users Yet
While Millennials continue to grab headlines for their tech-savvy penchant for adopting new technologies and their unique media behaviors, the first-quarter 2017 Nielsen Total Audience Report sheds some much-needed light on the NEXT generation of consumers—Generation Z—as well as how different generations adopt and use established and nascent devices and platforms.
Read the research here.